What is drmax.sk?
- 240 pharmacies across Slovakia
- 1 online pharmacy
- More than 1 million customers annually
Evolution of drmax.sk
Information we work with at drmax.sk
- Data from the Loyalty Rewards Scheme (former purchases in pharmacies and online)
- Google Analytics
- Customer surveys (internal and external)
- Reviews at Heureka.sk
- Observing and evaluating customer behavior from a qualitative point of view (e.g. Inspectlet)
- UX analyses
