What is drmax.sk?

  • 240 pharmacies across Slovakia
  • 1 online pharmacy
  • More than 1 million customers annually

Evolution of drmax.sk

Information we work with at drmax.sk

  • Data from the Loyalty Rewards Scheme (former purchases in pharmacies and online)
  • Google Analytics
  • Customer surveys (internal and external)
  • Reviews at Heureka.sk
  • Observing and evaluating customer behavior from a qualitative point of view (e.g. Inspectlet)
  • UX analyses

Interested in Drmax.sk case study?