Nowadays, automated e-mail campaigns are an important tool for effective communication between customers and eshops. The best ones are those that don’t need to be taken care of at all – just set them up, turn them on and they’ll do everything they need to do. There are a number of tools that allow you to manage such campaigns, but Mailchimp is certainly the best known. And although it has many competitors in the current market, it still offers great features and easy integration. In addition, in paid versions, it also provides support for clients.

Of course, in order to distinguish itself, Mailchimp also provides various other functionalities besides e-mails, such as simple ads via Google, sending postcards, creating websites, social media posts and surveys. We’ve tried some of them and we think that there are several other tools that can handle these tasks much easier. However, in our opinion, it remains number one in automated e-mails. And here’s a list of those that we recommend to implement on every eshop:

  1. Welcome e-mail: Put a smile on the faces of newly registered customers. Introduce them to your team, the best of your merchandise, and your unique selling points. Or incentivize them to make their first purchase with a discount code. You only get to make a first impression once, so why not turn it into a profit? 
  2. Product e-mails: New brand, offer or collection? Choose the best from it and send your customers a regular product e-mail about it. Even at low cost, these messages can help you get repeat purchases.
  3. Segmented e-mails: If you use customer groups in your eshop, you can easily link them to Mailchimp and send them relevant messages. This functionality is ideal for wholesale or VIP customers, or even customers after resolving a complaint. 
  4. Reactivation of dormant customers: Has a new user registered with you, but not purchased anything for a long time? Remind them! Set the required time period in Mailchimp after which an automated e-mail reminder is to be sent to the customer to make a purchase. It may come in handy.
  5. Birthday e-mails: Almost every eshop collects the date of birth when registering. However, it doesn’t have to be only for checking age. From your database, this data can be sent directly to Mailchimp, where it’ll serve as the basis for sending e-mails with a birthday wish or even a discount. 
  6. Abandoned cart: Do your customers have full product carts, but don’t click on the Order button? Maybe they just forgot. Remind them and motivate them to complete their order with, for example, a discount on delivery. Thanks to it, they’ll definitely be happy to return to their purchase.
  7. VIP rewards: Reward the most loyal ones! Create a bonus program for VIP customers who reach a certain purchase amount in the selected period. In Mailchimp, all you have to do is set the values and look forward to more and more orders.
  8. Anniversary of subscribing to the newsletter: Celebrate the anniversary of subscribing to your newsletter and show them your gratitude. After all, in this era full of information, reading your messages is not a matter of course.
  9. Getting post-purchase reviews: Want to know what your customers really think? Ask them! After completing the purchase, send them an e-mail asking them to provide a review of the purchased goods. It might help you improve both your services and your offer range.

Pro tip to conclude: Did you know that Mailchimp can also be used to send transactional e-mails, i.e. messages about changes in order status? Although this functionality is offered by almost every eshop, in Mailchimp it’s possible to accurately monitor their opening rate, fully personalise them and also use the information from them for other events. For example, for the automated e-mails mentioned above. 

If your eshop isn’t yet connected to Mailchimp, we’ll be happy to help you with this. And when it comes to automated e-mails, we know people who can make them up and set them up for you ⬇️ ?

This article was created in cooperation with the Poppies agency.