Bart Digital Products Bart Digital Products

How to create a successful e-shop

You have decided to do business online but you don’t know how to do it. And what to expect from it. And what to prepare for. And what to know beforehand.

We have decided to present our view to you. The view that we have first hand and basically from the other side – from the supplier. In our company, we focus on the development of tailor-made online stores where we place emphasis on regular care, continuous development and e-shop improvements

For whom is a tailor-made solution suitable?

The tailor-made solution is suitable for entrepreneurs who already have experience with online sales. They know how to be successful with an e-shop, they have experience with online marketing, they know their competition and market potential. They usually have specific demands on features, they work amongst extreme competition and every detail is important to them. They are continuously building up an in-house e-commerce team, the composition of which grows with the success of the e-shop.

However, such a tailor-made solution is also suitable for a well-established “offline” company that wants to expand its operations in the Internet environment. It knows its added value for customers, competitive advantages and has a clear online sales strategy in advance.

As we mentioned, we are dedicated to tailor-made solutions and regular development and improvement of features, because it can qualitatively differentiate you from your competition. For comparison, we also offer an interview full of specific tips on possible solutions, how to prepare for the entire process of choosing an e-shop, how to choose a supplier and what not to forget.

 

What’s next?

At the beginning, it’s necessary to write down the expectations and prepare the assignment. Detailed input analysis is very important and can save a lot of time and money. It’s necessary to think in detail about how invoices will be issued, goods sent, prices and discounts created and how the warehouse will be handled. It’s also very important to think about the additional features that you need in the e-shop.

If you have no experience with this, that’s fine. You can consider hiring an external consultant to help you define the assignment and then help with the selection of a supplier.

You are one step closer to the desired goal – you have chosen a supplier. In this case, let’s pretend you chose us ?

At the beginning, we go through the assignment and input analysis in detail. We try to understand the business model and the way the company works and then transfer it to the online environment. Most of today’s tailor-made e-shops already have an overlap with business processes, automation of activities and the overall strategy of the company, although it may seem like a simple e-shop at first glance.

After approving the assignment and analysis, we will confirm the budget for implementation. We are starting to work on the first version for launching the e-shop. Designers will design a functional prototype. After approval, they will process the graphic design of the application. They will provide the first testing of user satisfaction with the application that’s being prepared and with its overall design. Developers work on the connection to the accounting system and implementation of graphics and develop specific features. We gradually publish the completed parts to a test environment, which is accessible to the customer, but also to a wider test sample of users.

How long does delivery take and how much does it cost to succeed?

The working period is approximately 6 months. The price and its accuracy depend on the scope of the assignment and the quality of the analysis. As an indication, however, it’s necessary to take into account the initial investment of around EUR 15 000 excluding VAT and subsequently the monthly costs for the gradual development and maintenance of the e-shop, depending on the visitors’ requirements.

This is our view, our experience. Our, as they say, “how to do it”. In an article by Mrs. Libuša Removčíková, you can compare our solutions with other solutions on the market. At the end of the article, Mrs. Removčíková evaluated it as follows: In addition to the costs, however, it’s necessary, figuratively speaking, to take into account the driver’s abilities, and whether they can use the potential available to them.

And we would just add that choosing an e-shop solution is really a very important decision that affects the future success of your e-shop.