Over 80% of ecommerce companies are already using artificial intelligence to enhance customer experience and improve efficiency. AI is revolutionizing how businesses engage with customers, streamline processes, and stay competitive. Let’s explore five key areas where this technology delivers the most value for businesses and customers alike.
1. Personalizing the Shopping Experience – AI as Your Personal Shopper
Personalization is becoming a cornerstone of successful ecommerce strategies. Today’s customers expect online shops to help them find products, anticipate their needs, and offer exactly what they’re looking for. Without personalization, shoppers often feel misunderstood and leave to seek a better experience elsewhere.
Some Eye-Opening Stats:
- 80% of consumers are more likely to shop with brands that provide personalized experiences (Epsilon).
- 91% of consumers are more inclined to purchase from brands offering relevant recommendations (Accenture Newsroom).
- 77% of consumers choose, recommend, or pay more for brands providing personalized services or experiences (Forrester).
- 40% of visitors use the search bar during their first visit to an online shop, but if relevant results are not found immediately, up to 68% will leave the site (Oliver Kriška at Codecon).
How Can AI Bring Personalization Closer to Your Customers?
- Smart Product Recommendations: AI displays complementary and related products while customers browse, increasing the chances of additional purchases.
- Dynamic Content Personalization: AI adjusts page content in real time based on customer preferences, enhancing the relevance of the offer and the shopping experience.
- AI Configurators and Dynamic Product Bundles: Customers can tailor products and create bundles precisely suited to their needs using AI-driven tools.
Practical Example:
“We are in the process of crafting a proposal for SportRysy.sk to explore an AI configurator that could simplify the selection of cross-country and ski mountaineering equipment. This potential tool would ask customers about key factors such as height, weight, and experience level, while also considering details like preferred terrain and color preferences. Based on this information, it could recommend a complete set of equipment—skis, bindings, boots, and poles—tailored to their needs. If implemented, this approach could simplify decision-making, save time, and enhance customer satisfaction.
2. Content Creation – AI as a Creative Assistant
Accurate and engaging product descriptions or well-chosen titles can captivate and persuade customers to buy. However, for larger online shops, manually creating content is time-consuming and unsustainable. Artificial intelligence automates and speeds up this process significantly.
How Can Intelligent Solutions Support Content Creation?
- Generating Product Descriptions and Titles: Upload an image, and AI generates a detailed product description, including key features, composition, and usage.
- Automated SEO Tags: Advanced algorithms identify relevant keywords and suggest their usage, improving product visibility in search engines.
- Translating Product Descriptions: AI tools provide quick and accurate translations of product descriptions into multiple languages while preserving the original tone and meaning.
Practical Example:
On drmax.cz, we use advanced language models to generate titles and keywords for the online pharmacy consultation with over 10,000 records. This improves search accuracy, helping customers quickly find relevant information and enhancing their overall satisfaction.
3. Round-the-Clock Customer Support – AI as a 24/7 Operator
Customer support is often the first point of contact for queries or complaints. Quick and quality responses significantly influence customer satisfaction. Artificial intelligence tools and virtual assistants can help—handling routine tasks and ensuring customers get the information they need instantly.
How Can AI Assistants Improve Customer Support?
- Instant Responses: Virtual assistants answer frequently asked questions in real time, such as product availability, shipping conditions, or return policies, relieving customer service teams.
- Multilingual Support: Intelligent systems handle communication in multiple languages, recognizing customer preferences and adjusting responses accordingly.
- Automated Order Tracking: AI provides customers with real-time updates on order status, from processing to delivery, including tracking numbers and estimated delivery times.
4. Optimizing Sales Processes – AI as a Data Analyst
Effective sales processes rely on the ability to respond quickly to market changes. AI tools analyze vast amounts of data in real time. Based on these insights, AI can accurately predict demand, identify new market opportunities, and optimize pricing strategies, helping businesses maintain a competitive edge.
How Can AI Improve Sales Processes?
- Dynamic Pricing: AI tracks demand, seasonal trends, and external factors to recommend optimal product prices, maximizing profitability.
- Demand Forecasting: Advanced analytical models predict future demand based on historical data, helping prevent overstock or stockouts.
- Customer Segmentation: AI analyzes customer behavior and divides them into segments, enabling highly targeted marketing campaigns for each group.
Practical Example:
Our CRM system Oxyrion for Dejmark uses an AI assistant to analyze customer purchase history, suggest relevant products, and inform sales teams about upselling opportunities. This leads to more effective targeting and improved sales results.
5. Organizing Products – AI as a Helpful Assistant for a Streamlined Online Shop
An organized product catalog can be a decisive factor in retaining customers and guiding them to purchase. If products are arranged chaotically, customers often leave without buying. AI addresses this issue by automatically organizing products according to customer preferences and needs. The result is a faster and simpler shopping process, improving satisfaction and the likelihood of completing purchases.
How Can AI Help Organize Products?
- Automatic Categorization: When adding new products, AI recommends suitable categories based on feature and description analysis, saving time on catalog management.
- Streamlining Product Variants: AI recognizes and combines different product variants, such as colors, sizes, or packaging, into a single product card, enhancing catalog clarity.
- Catalog Structure Adjustments: Intelligent systems analyze customer behavior and suggest reorganizing less-used categories to improve site navigation.
Implementing these solutions not only simplifies product management but also significantly improves the shopping experience for your customers, leading to higher purchase completion rates and satisfaction.
AI Is a Tool, Not a Magic Solution
Artificial intelligence is a powerful tool that can help online shops optimize processes, save time, and improve customer experiences. AI boosts efficiency and competitiveness—from content personalization to more effective product organization.
While it can simplify internal processes or enhance customer experience, its implementation must be carefully planned and tailored to the specific needs of the online shop. Despite its vast potential, it’s important not to overlook quality marketing, reliable shipping, or attractive products—these remain the foundation of every successful online shop.
At bart.sk, we focus on implementing modern AI solutions that deliver tangible results for our clients. If you’re interested in how AI can benefit your online shop, we would be happy to present tailored solutions to meet your needs.
Sources:
- https://www.forbes.com/councils/forbesbusinesscouncil/2024/08/22/customer-service-how-ai-is-transforming-interactions/
- https://kpmg.com/sk/sk/home/media/press-releases/2024/02/e-commerce-2024.html
- https://owd.com/ecommerce-personalization/statistics/
- https://ninetailed.io/blog/ecommerce-personalization-statistics/
- https://www.youtube.com/watch?v=kNEG0LmdhN4
- Epsilon
- Accenture Newsroom
- LS Retail
