It’s nothing new – if you aren’t on Google, it’s as if you don’t exist. The search engine doesn’t care that you have a super modern design and you use the latest technologies, it notices structured metadata instead.
Our e-commerce specialists Laci and Samo have recently dealt with the incorporation of several SEO audits into client websites and as some requirements were repeated in them, they summarized the new best practices into a lecture for us. For example, they presented us with technical hacks for a faster website, or a guide on how to treat React apps (next!). And in the end, we enjoyed a roast pork knuckle!
In addition to full stomachs, we also took a few tips from the workshop – we’ll share the 3 most important ones with you:
- Turn off Javascript
Take a look at your website and its source code without loading Javascript. Is there anything important missing now, for example the entire menu that is only displayed after clicking? Then probably Google won’t find it. You may have saved some milliseconds loading the page and you have a designer homepage with just a video, but in the end, it’s worse for SEO. Put everything important directly into the HTML structure and pull it out via CSS. The search engine will be happier.
- Structure data
Do you know schema.org? The website offers instructions for structuring data for various types of content, which can then be read and used by search engines or comparators around the world. It’s precisely the content that Google displays first, nicely graphically rendered and ready to click. If you want the information from your website to be there, mark it with the correct tags. Thanks to their use on sportnet, we managed to overtake all the other sports news sites on Google during the Olympic Games.
- Delete what you don’t need
If the pagespeed of your site is great, Google will visit it more often and therefore regularly update the indexing of your links (oh, they’ve added a new product, I’ll show it!). Try the Bundle Analyzer – it’ll show you the sizes of all parts of your website and you can then throw away, for example, large libraries from which you only use one function, and therefore improve your numbers. And open the Google Search Console as well – it’ll advise on what needs to be fixed.
SEO is not dead. It still matters and if you think about it during development, Google will repay you with high ranks.
